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The power of unreasonable people how social entrepreneurs create markets that change the world

By: Material type: TextTextPublication details: Boston Harvard Business School Press 2008Description: xviii, 242 p. ; 25 cmISBN:
  • 9781422104064
Subject(s): DDC classification:
  • 361.78ELK
Summary: Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma Self Help 361.78ELK (Browse shelf(Opens below)) Available UR007162

Includes bibliographical references and index.

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

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