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The 22 immutable laws of marketing violate them at your own risk

Ries, Al.

The 22 immutable laws of marketing violate them at your own risk - New York Harper Business 1993 - xii, 143 p. : ill. ; 22 cm

Includes index

ISBN: 978088730662

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8RIE

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