Confessions of an advertising man
Ogilvy, David.
Confessions of an advertising man - Harpenden, Herts Southbank Pub 2011 - 190 p. ; 24 cm.
Includes index.
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
9781904915379
Ogilvy, David, 1911-1999.
659.1092OGI
Confessions of an advertising man - Harpenden, Herts Southbank Pub 2011 - 190 p. ; 24 cm.
Includes index.
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
9781904915379
Ogilvy, David, 1911-1999.
659.1092OGI