Handbook of marketing strategy
edited by Venkatesh, Shankar.
Handbook of marketing strategy - Cheltenham Northampton 2012 - xx, 504 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781781951545
Marketing--Management.
658.8/02HAN
Handbook of marketing strategy - Cheltenham Northampton 2012 - xx, 504 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781781951545
Marketing--Management.
658.8/02HAN