Intelligent business alliances how to profit using today?s most important strategic tool
Intelligent business alliances how to profit using today?s most important strategic tool
- 1st ed.
- New York Times Business 1996
- xx, 251 p. : ill. ; 24 cm
Includes bibliographical references (p. [235]-238) and index
Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances
9781400048762
Strategic alliances
658/.044SEG
Includes bibliographical references (p. [235]-238) and index
Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances
9781400048762
Strategic alliances
658/.044SEG