Emotion by design (Record no. 10448)

MARC details
000 -LEADER
fixed length control field 02276nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117104046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1847943545
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.768HOF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, Greg.
245 #0 - TITLE STATEMENT
Title Emotion by design
Remainder of title creative leadership lessons from a life at Nike
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Cornerstone Press
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xix, 279p. : ill. (chiefly col.) ; 24 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. In EMOTION BY DESIGN, Nike's former CMO shares lessons and stories from three decades within the company. Readers will learn how Nike continues to not just expand its reach but deepen its bonds through groundbreaking, savvy messaging that's authentic as well. The lesson that he'll return to over and over again is that everything stems from ideas. The only limitations on those ideas come from the limitations an organization places on itself, in terms of personnel, in terms of freedom to experiment, and in terms of numbers. Unfortunately, in the age of big data, the numbers, Hoffman argues, are too often getting in the way. Hoffman came to Nike at a tipping point in the brand's growth, when a domestic sports apparel company was about to become a global cultural juggernaut. At the beginning he was a student of Nike's culture, its maxims and best practices, but eventually he found a way to bring his own unique perspective into the boardroom. That perspective was one distinguished by both his race - as one of the few Black faces at the table-and his background as a student of fine art. Over the course of a twenty-seven year career-from intern to Chief Marketing Officer-Hoffman had a hand in crafting Nike's singular brand and was instrumental in some of its most high profile campaigns. For Hoffman, art and sport and commerce all needed to combine for the messaging around every product. Every campaign was different and yet the result was the same: an emotional bond between products and people. No brand does that as successfully as Nike, and Hoffman is here to show you how"
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Nike (Firm) | Sporting goods industry--United States. | Creative ability in business. | Leadership. | Marketing--Psychological aspects. | Advertising--Psychological aspects.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dodoma UONGOZI Institute Resources Centre - Dodoma Leadership 01/17/2025   338.768HOF URD002001 01/31/2025 01/17/2025 Book