Words that work (Record no. 3027)

MARC details
000 -LEADER
fixed length control field 00699nam a2200133Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103620.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luntz, Frank.
245 #0 - TITLE STATEMENT
Title Words that work
Remainder of title it's not what you say, it's what people hear
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. MJF Books
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxi,324p.
500 ## - GENERAL NOTE
General note Includes index
520 ## - SUMMARY, ETC.
Summary, etc. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dar es Salaam UONGOZI Institute Resources Centre - Dar es Salaam 01/17/2025   003057 01/31/2025 01/17/2025 Book