Subliminal (Record no. 3773)

MARC details
000 -LEADER
fixed length control field 01357nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103646.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780307472250
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 154.2MLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mlodinow, Leonard.
245 #0 - TITLE STATEMENT
Title Subliminal
Remainder of title how your unconscious mind rules your behavior
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Pantheon Books
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent viii, 260 p. : ill. ; 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. [223]-247) and index.
520 ## - SUMMARY, ETC.
Summary, etc. Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard?s Walk: How Randomness Rules Our Lives, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Subconsciousness.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dar es Salaam UONGOZI Institute Resources Centre - Dar es Salaam 01/17/2025   154.2MLO 003818 01/31/2025 01/17/2025 Book