Africa rising (Record no. 439)

MARC details
000 -LEADER
fixed length control field 02655nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103448.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132339421
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 382.096MAH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mahajan, Vijay.
245 #0 - TITLE STATEMENT
Title Africa rising
Remainder of title how 900 million African consumers offer more than you think
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River
Name of publisher, distributor, etc. Wharton School Pub
Date of publication, distribution, etc. c2009
300 ## - PHYSICAL DESCRIPTION
Extent xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. 221-237)
520 ## - SUMMARY, ETC.
Summary, etc. With more than 900 million consumers, the continent of Africa is one of the world?s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa?s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa?s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a ?media dark? continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Investments, Foreign-Africa. International business enterprises -Africa. Africa-Commerce. Africa-Economic conditions.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dar es Salaam UONGOZI Institute Resources Centre - Dar es Salaam 01/17/2025   382.096MAH 000436 01/31/2025 01/17/2025 Book