Diffusion of innovations. (Record no. 4999)

MARC details
000 -LEADER
fixed length control field 01538nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780743222099
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.484ROG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rogers, Everett M.
245 #0 - TITLE STATEMENT
Title Diffusion of innovations.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Free Press
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xix,453p. : ill. ; 25cm.
500 ## - GENERAL NOTE
General note Includes index
520 ## - SUMMARY, ETC.
Summary, etc. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances?a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Diffusion of innovations; Diffusion of innovations -- Study and teaching -- History; Innovation Diffusion;
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dar es Salaam UONGOZI Institute Resources Centre - Dar es Salaam 01/17/2025   303.484ROG 005062 01/31/2025 01/17/2025 Book