Mcquail?s mass communication theory (Record no. 594)

MARC details
000 -LEADER
fixed length control field 00736nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849202923
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23MCQ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McQuail, Denis.
245 #0 - TITLE STATEMENT
Title Mcquail?s mass communication theory
Remainder of title 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. SAGE Publications
Date of publication, distribution, etc. c2010
300 ## - PHYSICAL DESCRIPTION
Extent viii, 621 p. : ill. ; 24 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references
520 ## - SUMMARY, ETC.
Summary, etc. McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dar es Salaam UONGOZI Institute Resources Centre - Dar es Salaam 01/17/2025   302.23MCQ 000593 01/31/2025 01/17/2025 Book