Blue ocean strategy (Record no. 793)
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| fixed length control field | 01282nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250117103501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250117s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591396190 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, W. Chan. |
| 245 #0 - TITLE STATEMENT | |
| Title | Blue ocean strategy |
| Remainder of title | how to create uncontested market space and make the competition irrelevant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 240 p. : ill. ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [223]-229) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave? |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UONGOZI Institute Resources Centre - Dar es Salaam | UONGOZI Institute Resources Centre - Dar es Salaam | 01/17/2025 | 658.8/02KIM | 000794 | 01/31/2025 | 01/17/2025 | Book |