The end of marketing (Record no. 9575)

MARC details
000 -LEADER
fixed length control field 00939nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117104015.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749497576
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Carlos Gil ; [foreword by Brian Solis]
245 #4 - TITLE STATEMENT
Title The end of marketing
Remainder of title humanizing your brand in the age of social media and AI
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page Limited
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 226 pages : illustrations ; 22 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references (page 219) and index.
520 ## - SUMMARY, ETC.
Summary, etc. Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dodoma UONGOZI Institute Resources Centre - Dodoma   01/17/2025   658.8 GIL URD001465 01/31/2025 01/17/2025 Book