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The essentials of business research methods

By: Material type: TextTextPublication details: New York ; London Routledge, Taylor and Francis Group 2020Edition: Fourth editionDescription: xii,507p.:ill.;24cmISBN:
  • 9780367196189
Subject(s): DDC classification:
  • 650.072 HAI
Summary: In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma Reference Section 650.072 HAI (Browse shelf(Opens below)) Available URD001862

Previous edition: 2015.

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists.

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