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Building Strong Brands

Material type: TextTextPublication details: London Pocket Books 2010Description: vii,380pISBN:
  • 9781849830409
Subject(s): DDC classification:
  • 658.827
Summary: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam Personal Development 658.827AAK (Browse shelf(Opens below)) Available UR010961
Book Book UONGOZI Institute Resources Centre - Dar es Salaam Personal Development 658.827AAK (Browse shelf(Opens below)) Available UR010960
Book Book UONGOZI Institute Resources Centre - Dodoma Personal Development 658.827AAK (Browse shelf(Opens below)) Checked out 10/22/2025 URD002456

Includes index

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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