Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University.

By:

Zeithaml, Valarie A

Contributor(s):

Material type: Text

TextEdition: Eighth EditionDescription: pages cmISBN:

9781260260526
9781260564167

Subject(s):

DDC classification:

658.8

Summary: "This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam Sustainable Development	658.8 ZEI (Browse shelf(Opens below))	Available	UR010871
Book	UONGOZI Institute Resources Centre - Dar es Salaam Sustainable Development	658.8 ZEI (Browse shelf(Opens below))	Available	UR010872
Book	UONGOZI Institute Resources Centre - Dodoma Self Help	658.8 ZEI (Browse shelf(Opens below))	Available	URD002530

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Revised edition of the authors' Services marketing, [2018]

Includes index.

"This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--

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