How to get people to do stuff master the art and science of persuasion and motivation

By:

Weinschenk, Susan

Material type: Text

TextPublication details: [Berkeley, CA New Riders 2013Description: x, 205 p. ; 23 cmISBN:

9780321884503

Subject(s):

Persuasion (Psychology)

Summary: In this book you?ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here?s just a few things you will learn:

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Holdings
Item type	Current library	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	Available	001196

Includes bibliographical referencs (p. [197]-201) and index.

In this book you?ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here?s just a few things you will learn:

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