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Changing minds the art and science of changing our own and other people?s minds

By: Material type: TextTextPublication details: Boston, Mass Harvard Business School Press 2004Description: xi, 244 p. ; 25 cmISBN:
  • 9781422103296
Subject(s): DDC classification:
  • 153.8/5GAR
Summary: Think about the last time you tried to change someone?s mind about something important: a voter?s political beliefs; a customer?s favorite brand; a spouse?s decorating taste. Chances are you weren?t successful in shifting that person?s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind ? and offers ways to influence that process.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 153.8/5GAR (Browse shelf(Opens below)) Available 001200

Includes bibliographical references and index.

Think about the last time you tried to change someone?s mind about something important: a voter?s political beliefs; a customer?s favorite brand; a spouse?s decorating taste. Chances are you weren?t successful in shifting that person?s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind ? and offers ways to influence that process.

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