The rise and fall of strategic planning
Material type:
TextPublication details: London Prentice Hall 1994Description: xix, 458 p. : ill. ; 24 cmISBN: - 9780273650379
- 658.4/012MIN
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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UONGOZI Institute Resources Centre - Dar es Salaam | 658.4/012MIN (Browse shelf(Opens below)) | Available | 001440 |
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Includes index
In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.
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