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The tipping point how little things can make a big difference

By: Material type: TextTextPublication details: Boston Back Bay Books 2002Description: xii, 301 p. : ill. ; 21 cmISBN:
  • 9780316346627
Subject(s): DDC classification:
  • 302GLA
Summary: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 302GLA (Browse shelf(Opens below)) Available 001753

Includes bibliographical references and index.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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