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The secret language of leadership how leaders inspire action through narrative

By: Material type: TextTextPublication details: San Francisco Jossey-Bass 2007Description: xxiii, 279 p. : ill. ; 24 cmISBN:
  • 9780787987893
Subject(s): DDC classification:
  • 658.4DEN
Summary: The book introduces the concept of narrative intelligence?an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book?s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents?anyone who is setting out to the change the world.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 658.4DEN (Browse shelf(Opens below)) Available 001760

Includes bibliographical references (p. 245-263) and index.

The book introduces the concept of narrative intelligence?an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book?s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents?anyone who is setting out to the change the world.

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