Brand new justice how branding places and products can help the development
Material type:
TextPublication details: London Routledge 2005Edition: rev. edDescription: ix,173pISBN: - 9780750666008
| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
Book
|
UONGOZI Institute Resources Centre - Dar es Salaam | Available | 001941 |
Includes index
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
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