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Brand new justice how branding places and products can help the development

By: Material type: TextTextPublication details: London Routledge 2005Edition: rev. edDescription: ix,173pISBN:
  • 9780750666008
Subject(s): Summary: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
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Book Book UONGOZI Institute Resources Centre - Dar es Salaam Available 001941

Includes index

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.

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