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Competitive identity The new brand management for nations, cities and regions

By: Material type: TextTextPublication details: Basingstoke Palgrave Macmillan 2007Description: xiii, 134 p. : ill. ; 24 cmISBN:
  • 9780230500280
Subject(s): DDC classification:
  • 658.827ANH
Summary: Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 658.827ANH (Browse shelf(Opens below)) Available 002110

Includes bibliographical references (p. 129) and index.

Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.

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