Brands the logos of the global economy

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Material type: Text

TextPublication details: London Routledge 2004Description: 198 p. ; 25 cmISBN:

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Summary: Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	658.8/27LUR (Browse shelf(Opens below))	Available	002523

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Previous	658.8/02HAN Handbook of marketing strategy	658.8/02KIM Blue ocean strategy how to create uncontested market space and make the competition irrelevant	658.8/02KIM Blue ocean strategy how to create uncontested market space and make the competition	658.8/27LUR Brands the logos of the global economy	658.8 GOD This is marketing You Can't Be Seen Until You Learn To See	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.8 ZEI Services marketing : integrating customer focus across the firm /	Next

Includes bibliographical references (p. [177]-190) and index.

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?

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