The business solution to poverty designing products and services for three billion new customers

By:

Polak, Paul

Material type: Text

TextPublication details: San Francisco Berret-Koehler Publishers 2013Description: xiii,245pISBN:

9781609940775

Subject(s):

Poverty

DDC classification:

658.503POL

Summary: Right now the number of people living on

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	658.503POL (Browse shelf(Opens below))	Available	003278

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Right now the number of people living on a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world?s greatest challenge?they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world?s most intractable problems.

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