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Rational ritual culture, coordination, and common knowledge

By: Material type: TextTextPublication details: Princeton Princeton University Press 2013Description: xiii,135pISBN:
  • 9780691158280
Subject(s): DDC classification:
  • 351CHW
Summary: Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge.
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Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge.

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