Brand failures the truth about the 100 biggest branding mistakes of all time

By:

Haig, Matt

Material type: Text

TextPublication details: London Kogan Page 2011Description: xiv, 242 p. ; 22 cmSubject(s):

Branding (Marketing)

DDC classification:

658.827HAI

Summary: The broad field of employment relations is diverse and complex and is under constant development and reinvention. This Research Handbook discusses fundamental theories and approaches to work and employment relations, and their connection to broader political and societal changes occurring throughout the world. It provides comprehensive coverage of work and employment relations theory and practice.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	658.827HAI (Browse shelf(Opens below))	Available	003495

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Previous	658.827AAK Building Strong Brands	658.827AAK Building Strong Brands	658.827ANH Competitive identity The new brand management for nations, cities and regions	658.827HAI Brand failures the truth about the 100 biggest branding mistakes of all time	658.834EDW creating passion brands how to build emotional brand connection with customers	658.85BOS What great salespeople do the science of selling through emotional connection and the power of story	658.872CHA E-Business and E-Commerce Management strategy, implementation and practice	Next

Includes bibliographical references and index.

The broad field of employment relations is diverse and complex and is under constant development and reinvention. This Research Handbook discusses fundamental theories and approaches to work and employment relations, and their connection to broader political and societal changes occurring throughout the world. It provides comprehensive coverage of work and employment relations theory and practice.

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