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Handbook of research on marketing and corporate social responsibility

By: Material type: TextTextPublication details: Cheltenham Edward Elgar 2014Description: xii, 418 pages : illustrations ; 24 cmISBN:
  • 9781785368660
Subject(s): DDC classification:
  • 174.40688HAN
Summary: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 174.40688HAN (Browse shelf(Opens below)) Available 003701

Includes bibliographical references and index.

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.

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