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The Social License how to keep your organization legitimate

By: Material type: TextTextPublication details: New York Palgrave Macmillan. 2014Description: xiii, 187PISBN:
  • 9781137370716
Subject(s): DDC classification:
  • 658.408MOR
Summary: A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 658.408MOR (Browse shelf(Opens below)) Available 003737

Includes index

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

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