Proven strategies in competitive intelligence lessons from the trenches

By:

edited by John E. Prescott

Material type: Text

TextPublication details: New York Wiley 2001Description: xv, 334 p. : ill. ; 24 cmISBN:

9780471401780

Subject(s):

Business intelligence--Case studies

DDC classification:

658.47PRO

Summary: This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	658.47PRO (Browse shelf(Opens below))	Available	004612

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Includes bibliographical references and index.

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

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