The Psychology of Influence theory, research and practice

By:

Der Pligt, Joop Van

Material type: Text

TextPublication details: London Routledge 2016Description: 1 online resource (268p. : 37 ill.)ISBN:

9781138655393

Subject(s):

PSYCHOLOGY / Applied Psychology

DDC classification:

153.852 PLI

Summary: Whether it?s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	153.852 PLI (Browse shelf(Opens below))	Available	004895

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Previous	153.733 EYA Indistractable how to control your attention and choose your life	153.8/5GAR Changing minds the art and science of changing our own and other people?s minds	153.83 McKE Essentialism the disciplined pursuit of less	153.852 PLI The Psychology of Influence theory, research and practice	154.2MLO Subliminal how your unconscious mind rules your behavior	154.4HAN Supernatural meetings with the ancient teachers of mankind	154.2 MUR The power of your subconscious mind: unlock your master key to success	Next

Includes index

Whether it?s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

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