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Soft power the means to success in world politics

By: Material type: TextTextPublication details: New York Public Affairs, 2004Description: xvi, 191 p. : ill. ; 25 cmISBN:
  • 9781586483067
Subject(s): DDC classification:
  • 327.73NYE
Summary: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently?and often incorrectly?by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power?the ability to coerce?grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma International Relations 327.73NYE (Browse shelf(Opens below)) Available UR006762

Includes bibliographical references and index.

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently?and often incorrectly?by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power?the ability to coerce?grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.

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