The business solution to poverty designing products and services for three billion new customers
Material type:
TextPublication details: San Francisco Berrett-Koehler Publishers 2013Description: xiii, 245P. : ill. ; 25 cmSubject(s): DDC classification: - 658.5POL
| Item type | Current library | Call number | Status | Barcode | |
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Book
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UONGOZI Institute Resources Centre - Dodoma Sustainable Development | 658.5POL (Browse shelf(Opens below)) | Available | UR006856 |
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Includes bibliographical references (pages 207-220) and index.
Right now the number of people living on a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world?s greatest challenge?they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world?s most intractable problems.
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