INSPIRED how to create tech products customers love

By:

Cagan, Marty

Material type: Text

TextPublication details: Hoboken Wiley 2017Description: xviii,333pISBN:

9781119387503

Subject(s):

Quality of products

DDC classification:

658.575CAG

Summary: How do today?s most successful tech companies?Amazon, Google, Facebook, Netflix, Tesla?design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love?and that will work for your business.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	658.575CAG (Browse shelf(Opens below))	Available	005747

Includes index.

How do today?s most successful tech companies?Amazon, Google, Facebook, Netflix, Tesla?design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love?and that will work for your business.

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