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Influence the psychology of persuasion

By: Material type: TextTextPublication details: New York Harper Collins 2007Description: xi, 311 p. : ill. ; 24 cmISBN:
  • 9780061241895
Subject(s): DDC classification:
  • 153.852CIA
Summary: Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma Philosophy 153.852CIA (Browse shelf(Opens below)) Available UR007136

Includes index

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

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