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Competition demystified a radically simplified approach to business strategy

By: Material type: TextTextPublication details: New York Portfolio 2005Description: xii, 399 p. : ill. ; 23 cmISBN:
  • 9781591841807
Subject(s): DDC classification:
  • 658.401GRE
Summary: Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma 658.401GRE (Browse shelf(Opens below)) Available UR007547

Includes bibliographical references (p. 379-383) and index.

Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

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