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Varieties of green business industries, nations and time

By: Material type: TextTextPublication details: Cheltenham Edward Elgar Publishing 2018Description: viii,270pISBN:
  • 9781788114134
Subject(s): DDC classification:
  • 658.4083GEO
Summary: The concept of green business originated recently, but the phenomenon has a longer history which offers many lessons for today and the future. This book provides rich new empirical evidence on green business as it examines its variation between industries and nations, and over time. It demonstrates the deep historical origins of endeavors to create for-profit businesses that were more responsible and sustainable, but also how these strategies have faced constraints, trade-offs and challenges of legitimacy. Based on extensive interviews and archives from around the world, the book asks why green business succeeds more in some contexts than others and draws lessons from failure as well as success.
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Includes index

The concept of green business originated recently, but the phenomenon has a longer history which offers many lessons for today and the future. This book provides rich new empirical evidence on green business as it examines its variation between industries and nations, and over time. It demonstrates the deep historical origins of endeavors to create for-profit businesses that were more responsible and sustainable, but also how these strategies have faced constraints, trade-offs and challenges of legitimacy. Based on extensive interviews and archives from around the world, the book asks why green business succeeds more in some contexts than others and draws lessons from failure as well as success.

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