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Strategy safari the complete guide through the wilds of strategic management

By: Material type: TextTextPublication details: Harlow, FT Prentice Hall 2009Description: xvii, 441 p. : ill. ; 24 cmISBN:
  • 9780273719588
Subject(s): DDC classification:
  • 658.40MIN
Summary: Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management.
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Includes bibliographical references (p. [397]-431) and index.

Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management.

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