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Amazon how the world's most relentless retailer will continue to revolutionize commerce

By: Material type: TextTextPublication details: New York Kogan Page Ltd 2019Description: vii,258pISBN:
  • 9780749497729
Subject(s): DDC classification:
  • 381.14BER
Summary: The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 381.14BER (Browse shelf(Opens below)) Available 008249

Includes index

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.

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