Amazon how the world's most relentless retailer will continue to revolutionize commerce
Material type:
TextPublication details: New York Kogan Page Ltd 2019Description: vii,258pISBN: - 9780749497729
- 381.14BER
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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UONGOZI Institute Resources Centre - Dar es Salaam | 381.14BER (Browse shelf(Opens below)) | Available | 008249 |
Includes index
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.
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