Mad men & bad men what happened when British politics met advertising

By:

Sam Delaney

Material type: Text

TextPublication details: London Faber & Faber 2015Description: xxv, 286 pages : illustrations ; 24 cmISBN:

9780571312382

Subject(s):

Great Britain. Parliament -- Elections -- History -- 20th century; Great Britain. Parliament -- Elections -- History -- 21st century; Political campaigns -- Great Britain -- History -- 20th century; Political campaigns -- Great Britain -- History --21st century; Advertising, Political -- Great Britain -- History -- 20th century; Advertising, Political -- Great Britain -- History -- 21st century; Elections -- Great Britain -- History -- 20th century; Elections -- Great Britain -- History -- 21st century

DDC classification:

324.941 DEL

Summary: From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic?

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dodoma International Relations	324.941 DEL (Browse shelf(Opens below))	Available	URD001565

Includes bibliographical references (pages 269-274) and index.

From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic?

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