TY - BOOK AU - Hatings, Reed. TI - No rules rules: Netflix and the culture of reinvention SN - 978-0753553633 U1 - 384.55HAS PY - 2020/// CY - London PB - Virgin Digital KW - Netflix (Firm); Internet television; Streaming video; Success in business N1 - Includes index N2 - These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney ER -