TY  - BOOK
AU  - Martin Reeves and Jack Fuller
TI  - The imagination machine: how to spark new ideas and create your company's future
SN  - 9781647820862
U1  - 153.35 REE 
PY  - 2021///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Imagination
N1  - Includes Index
N2  - We need imagination now more than ever - to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically?
ER  -