Ries, Al. <br/><br/>
The 22 immutable laws of marketing  violate them at your own risk 

 - New York  Harper Business  1993 
 - xii, 143 p. : ill. ; 22 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978088730662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8RIE