TY  - BOOK
AU  - Rumelt, Richard.
TI  - The crux: how leaders become strategists
SN  - 9781788169509
U1  - 658.12RUM 
PY  - 2022///
CY  - New York
PB  - PublicAffairs
KW  - Strategic planning
N1  - Includes bibliographical references and index
N2  - Rumelt defines the essence of the strategist?s skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk?s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX?s rockets enabled them to be used again?radically reducing the cost of putting a pound in orbit. Musk?s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough
ER  -