TY  - BOOK
AU  - Maples, Mike.
TI  - Pattern breakers: why some start-ups change the future
SN  - 9781541704350
U1  -  658.11 
PY  - 2024///
CY  - New York
PB  - PublicAffairs
KW  -  New business enterprises. Venture capital
N1  - Includes index
N2  - The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right.

Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy
ER  -