TY  - BOOK
AU  -  Thaler, Richard H.
AU  - Cass R. Sunstein,
TI  - Nudge: The Gentle Way to Improve Decisions — The Final Edition
SN  - 9780300262285
U1  - 330.019 THA 
PY  - 2021///
CY  - New Haven
PB  - Yale University Press
KW  - Personal Development
N1  - Include: Index and; Bibliography
N2  - Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society
ER  -