8 principles of business longevity from immigrant entrepreneurs Karra Sillaman, Neri. creator text New Jersey Wiley 2025 monographic 256p. In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements. Includes index Executive Management and Entrepreneurship 658.421 9781394304059 20260622134247.0