Weinschenk, Susan. <br/><br/>
How to get people to do stuff  master the art and science of persuasion and motivation 

 - [Berkeley, CA  New Riders  2013 
 - x, 205 p. ; 23 cm. 
<br/><br/> Includes bibliographical referencs (p. [197]-201) and index. 
<br/><br/> In this book you?ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here?s just a few things you will learn: 
<br/><br/><label>ISBN: </label>9780321884503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)