TY  - BOOK
AU  - Weinschenk, Susan.
TI  - How to get people to do stuff: master the art and science of persuasion and motivation
SN  - 9780321884503
PY  - 2013///
CY  - [Berkeley, CA
PB  - New Riders
KW  - Persuasion (Psychology)
N1  - Includes bibliographical referencs (p. [197]-201) and index
N2  - In this book you?ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here?s just a few things you will learn
ER  -