TY  - BOOK
AU  - Gardner, Howard,
TI  - Changing minds: the art and science of changing our own and other people?s minds
SN  - 9781422103296
U1  - 153.8/5GAR 
PY  - 2004///
CY  - Boston, Mass
PB  - Harvard Business School Press
KW  - Change (Psychology)
N1  - Includes bibliographical references and index
N2  - Think about the last time you tried to change someone?s mind about something important: a voter?s political beliefs; a customer?s favorite brand; a spouse?s decorating taste. Chances are you weren?t successful in shifting that person?s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind ? and offers ways to influence that process
ER  -